Bella Cascio | Brand Designer

Mock-a-roni

A gluten-free not-quite-pasta putting the silly in celiac.

2024 Miami One Club Gold Medalist

Go ahead, call us an impasta — we own it.

What we're all about…

The Brief

Create a fun gluten-free pasta brand.

The Insight

Gluten-free pasta is different than regular pasta… but different is just another word for more interesting.

Brand Pillars

Innovation & Creativity

Gluten-free never tasted so good. We got tired of gluten free pasta that tastes like cardboard, so we invented something new.

From our taste to our packaging, we’re all about pushing the boundaries of what it means to be gluten free.

Sustainability & Authenticity

We believe in keeping it real – and that starts with our pasta. At Mockaroni, you’ll never find any hidden ingredients or sketchy additives.

Just pure, honest-to-goodness deliciousness that you can trust.

Fun n' Funky

Life’s too short for boring pasta. At Mockaroni, we’re all about having a good time and we look good doing it. We’re a little silly but that’s what life is all about.

Prototyping

These are IRL 3D models.

Thinking out of the (pasta) box

Our key insight that GF = different meant that we had to stand out where it mattered most — on the grocery store shelf.

We don't really do rectangles

It all started with a squiggle. We made boxes that you’ll be excited to pick up off the shelf. Our packaging is inspired by the shapes of our delicious gluten free pasta.

Forget the pantry - Mockaroni looks good enough to store on your countertop.

Putting the silly in celiac

From the names of colors to the shapes we repeat across our design system, Mockaroni stays playful, irreverent, and a little weird.

Color Palette

Phony Display

Our custom typeface was cut from the same gluten-free dough as our delicious pasta.

Phony Display

Dear Camille Script

Sofia Pro

(Sub Poppins)

This is for sporadic use.

This is a subhead.

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