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airbnb now
Submitted to D&AD Newblood Awards | Mar 2024
the brief:
Create a digital tool or experience that capitalises on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.
the target:
Airbnb is an international platform, so your idea should speak to 18 - 24 year olds from around the world who are seeking connection, are digitally engaged, overstimulated but under-socialised
our solution:
Airbnb Now brings Gen Z travelers together in a new and unexpected way. Simply book an Airbnb and wait for a text. From dance classes to hidden speakeasies, the text only provides a clue of what you're doing with real-time map directions. Lonely Gen Z travelers discover a mass meet-up of likely-minded people. After all, the best time to meet new people is now.
airbnb now
- D&AD
airbnb now
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Collaborators:
Concepting: Bella Cascio, Laura Benoit, Troy Gostyla
Script: Troy Gostyla
Video Editing: Bella Cascio
App Design: Laura Benoit
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