top of page
And We Met on Bumble
Submitted to D&AD Newblood awards | Mar. 2024
the brief:
Create a copy-led campaign that celebrates Bumble’s 10-year legacy, while imagining what’s next for history’s most disruptive dating app.
Your response should bring in audiences to discover (or re-discover) Bumble through creative that centres Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble.
the target:
Create a copy-led campaign that celebrates Bumble’s 10-year legacy, while imagining what’s next for history’s most disruptive dating app.
Your response should bring in audiences to discover (or re-discover) Bumble through creative that centres Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble.
- D&AD
our solution:
With over 25% of Gen Z adults in the US identifying as LGBTQ+, dating norms are evolving. But in queer relationships, the line between platonic and romantic isn't always clear. As we celebrate our 10th anniversary, we honor every connection on Bumble — whether it's a Saturday night hookup or a maybe-friend-maybe-lover or maybe-just-future-funny-story. What matters most are genuine connections. Join us in celebrating love, friendship, and everything in between with our 10-year anniversary campaign, And We Met on Bumble.
The Idea:
Collaborators:
Concepting: Bella Cascio
Art Direction: Annie Volpe, Cayla Todes
Book Design: Annie Volpe
Copy: Bella Cascio
Ad Design: Cayla Todes
bottom of page